Robert Daigle, co-founder of Southern Lifestyle Development and Prescott Bailey, Head of Southern Lifestyles’ Baton Rouge office
Southern Lifestyle Development (“SLD”) was formed out of a desire by its principals to change the way real estate should be developed. Its primary mission is to build communities that celebrate lifestyle by introducing components that elevate one’s quality of life. Its inaugural entry into the world of real estate development is the Nationally acclaimed Village of River Ranch, one of the most well- known and successful smart growth communities in the Nation. Building on the success of River Ranch, SLD is currently developing several smart growth, mixed-use communities throughout the State of Louisiana. Recognizing that mixed use elements could not always be incorporated into certain sites, SLD began developing more conventional communities that nonetheless incorporate lifestyle elements such as walkability, recreational features and parks and open spaces; communities that change the way people live.
SLD was formed by Robert Daigle, Rodney Savoy and Robert Gagnard, the original developers of The Village of River Ranch. Currently SLD has more than thirty communities under various stages of development throughout the state of Louisiana, including Conway!